AUTUMN / WINTER 2019 CAMPAIGN
An A-JANE collection where Neue Musik manifests into fashion designs. Creations that challenge traditional compositions which always start with the predefined and restrictive 5-lined manuscript. No. The unexpected begins with no lines; with no paper. No preconceptions.
The collection …unerwartet, ich. emphasizes lines that flow, yet do not lead to defined shapes or structures. Waves and curves appear, but they are non-periodic distortions with varying frequency and amplitude. Colours are basic and simple to contrast against subtly complex design elements.
…unerwartet, ich. is about not having boundaries; freedom. And this leads to the unknown and anticipation, which appear to be unsatisfied. However, it is reaching the unexpected that is in fact the satisfaction.