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A-JANE designer Alice Jane studied Film, Electronic and New Music composition in Germany where she immersed herself in abstract forms of art and learned to challenge traditional paradigms, using sound as the platform to explore.
Creation of New Music, or Neue Musik, allowed her to push her own creativity envelope like never before and now manifests in her avant-garde fashion designs. Fashion is her art medium to experiment with principles of art form, distortion, imbalance, chaos and imperfection.
A-JANE is about exploring your most inner depth of self, emotions, fears, desires and demons. New Fashion is the complex fusion of thought, expressionism and Neue Musik, where designs challenge you, your intuition, your instinct. Alice Jane has morphed into a fashion composer where her designs reflect everything that she is.