The Designer

A-JANE: Where Avant-Garde Fashion Composes with Sound

Alice Jane, the visionary force behind the independent label A-Jane, crafts fashion where avant-garde aesthetics resonate with the profound depth and structure of experimental music.

Her journey to design was an unconventional composition, resulting in a uniquely compelling creative signature.

Growing up immersed in the tactile world of garment construction alongside her pattern-maker mother, fabric and form were Alice's foundational language.

Yet, her initial creative pursuit led her down a different sonic path. 

Drawn to the frontiers of sound, she dedicated herself to studying Neue Musik (New Music) in Germany, delving deep into Sound Engineering, Film Music, and Composition.

This rigorous exploration of experimental soundscapes – their complex structures, challenging dissonances, intricate textures, and raw emotional depths – became her primary artistic foundation.

From Score to Seam:
However, the deep-seated call of fashion, nurtured since childhood, proved irresistible. Alice made a bold, self-directed pivot, embracing design with a fiercely self-taught approach.

This unique trajectory – bridging the meticulous world of experimental sound with the visceral language of fashion – is A-Jane's defining DNA.

Alice doesn't merely reference music; she transplants the core philosophy of Neue Musik directly into her design process.

A-JANE: The Avant-Garde Main Line (Founded 2018):
Launched in 2018, the A-Jane main line embodies this philosophy in its purest form. Her collections are wearable compositions.

NOIZ by A-Jane: The Edgy Diffusion (Launched 2023):

Responding to the post-COVID landscape and a desire to connect with a broader, younger audience, Alice launched NOIZ by A-Jane in 2023.

This diffusion line captures the essential, edgy, and cool spirit of the main line but translates it into a more accessible, ready-to-wear vocabulary tailored for Gen-Z and Millennial crowds.