AUTUMN / WINTER 2019 CAMPAIGN
...UNERWARTET, ICH.
SEPTEMBER 2019
An A-JANE collection where Neue Musik manifests into fashion designs. Creations that challenge traditional compositions which always start with the predefined and restrictive 5-lined manuscript. No. The unexpected begins with no lines; with no paper. No preconceptions.
The collection …unerwartet, ich. emphasizes lines that flow, yet do not lead to defined shapes or structures. Waves and curves appear, but they are non-periodic distortions with varying frequency and amplitude. Colours are basic and simple to contrast against subtly complex design elements.
…unerwartet, ich. is about not having boundaries; freedom. And this leads to the unknown and anticipation, which appear to be unsatisfied. However, it is reaching the unexpected that is in fact the satisfaction.
The collection …unerwartet, ich. emphasizes lines that flow, yet do not lead to defined shapes or structures. Waves and curves appear, but they are non-periodic distortions with varying frequency and amplitude. Colours are basic and simple to contrast against subtly complex design elements.
…unerwartet, ich. is about not having boundaries; freedom. And this leads to the unknown and anticipation, which appear to be unsatisfied. However, it is reaching the unexpected that is in fact the satisfaction.
